2020 was weird. I’m going to assume that all of you have been going through it, too, so I won’t summarize the massive impact covid has had on all aspects our lives last year, but for my little farm it basically boils down to two main phases:
PHASE ONE of 2020: ALL IS LOST AND THIS IS GOING TO SUCK! The weddings got cancelled, changed, and moved, so I was certain that I would make no money in 2020. I started my farm in earnest 4 years ago and within 2 years it was clear that wedding florals would be the best way forward for me in terms of a sustainable business model. The year – 2020 – that I thought was going to be a break-out (meaning I’d make a decent salary and be able to invest in the final bit of infrastructure I needed) was sure to be a dud. The buzz in the flower farmer groups was that we were in for it and as nonessential workers everything would have to be shut down, no one would buy flowers, and for many farms this was the end of the road. There was a lot of scared talk, particularly from farms who had several employees and who were agro-tourism destinations.
PHASE TWO: IT DIDN’T SUCK AFTER ALL. The community came out for me, I continued to grow, and while some of my income was gone from weddings, more of my income came by other means. In fact, financially things are ahead of last year (though probably not where I would have been) AND it was a great year for learning, thinking, growing, and connecting. And I got my infrastructure. I increased planting, I had a lot of failure (per usual)…and I had some really great help. I am very, very thankful that I am tiny, this year more than ever. I’m especially thankful that I don’t have big loans for land or equipment or space. The stress that I’ve had has been largely based on my own physical limitations and the need to respond to the changing market. If anything, my business has grown this year. So 2021 should be very interesting!
2019, for me, was a year of work! Which is not a bad thing! If you’re doing work you love, you’re hardly working, am I right?
This was a year of exponential growth here at Passalongs Farm. I almost tripled my wedding work. I more than tripled my growing area. I built a studio that had electricity, air conditioning and heat!! I stopped doing farmers’ markets (mostly) but doubled the flowers I sold by the road. I hired people to help me! (That was a big step.) I put more money into my farm, but bought more product elsewhere. I started a reflowering project, where I re-made flowers from weddings into small bouquets for folks in local nursing homes. I went to two growers’ conferences. I worked. I worked a lot. I learned as much as I worked.
When Dana told me she wanted her wedding flowers to be the colors of a pale summer sunset, I knew exactly what she meant. At the peak of summer, days in New England are long, just the right amount of warm, and perfect. And summer sunsets give way to summer nights! (Cue up Summer Lovin’, Grease soundtrack). Tell me more…
Pale summer sunset. Yellows, pale pinks, peaches…a perfect color scheme to match what’s growing on the farm mid summer! Plus a few sunflowers, because: sunflowers!